Kalatantu Unveils Timeless Fusion of India’s Textile Heritage & Modernity

Ahmedabad, March 26, 2025: Kalatantu, a handloom brand inspired by the Sanskrit term meaning ‘a thread of art,’ announced its official launch. Founded by Asmita Goel, who also serves as Director alongside Anju Gattani. Kalatantu seamlessly blends India’s ancient craftsmanship with modern aesthetics, making heritage weaves timeless additions to contemporary wardrobes.

The brand Kalatantu was launched at a much-anticipated event, The Summer Edit, at Almirah Luxe Gallery in Ahmedabad, showcasing an exquisite fashion collection. The debut witnessed an overwhelming response for timeless craft from customers of all ages. Soon, Kalatantu will reach out to the broader audience in India and overseas with the launch of Kalatantu.com.

“Every Kalatantu creation is meticulously handwoven by master artisans who uphold centuries-old techniques. From the elegance of Banarasi Silk to the intricate beauty of Chikankari and Zardosi, Kalatantu’s collections embody a rich tapestry of India’s finest textile traditions. The brand ensures fair wages and recognition for artisans while promoting mindful fashion that values people and the planet,” Kalatantu Founder & Director Asmita Goel said. inspired by the artisans’ stories, has led initiatives like Sathwaro to uplift Indian handloom, blending her vision and expertise to create contemporary, conscious pieces.

Kalatantu’s mission is to keep India’s textile heritage alive through thoughtfully crafted, handwoven pieces, ensuring respect for the craftspeople who dedicate their lives to these timeless arts.

“The heart of Kalatantu lies in connecting communities and fostering meaningful collaborations. The brand bridges the gap between artisans and consumers by honouring traditional craftsmanship and celebrating artistry with purpose,” said Kalatantu Director Anju Gattani. She has dedicated years to preserving India’s textile traditions, creating opportunities for craftspeople, and championing sustainable practices.

With Kalatantu, both founders aim to empower artisans and honour their artistry while offering women clothing that is effortlessly graceful and rooted in heritage. Every purchase at Kalatantu directly supports skilled craftspeople, helping sustain a legacy passed down through generations.

For more information, visit Kalatantu.com or contact info@kalatantu.com

Follow the brand on Instagram (@Kalatantu) and subscribe for early access to collections and exclusive offers.